While exhibiting at trade shows can be one of the most most important events on your marketing calendar, they can also be quite expensive with all the extra costs of fitting a stand out.
The costs make it hard to “go the extra mile” with promotional items like custom chairs for your stand, Chair Back Covers make a cost efficient way of overcoming this. By printing a cover designed to slide over most chair backs, you can use hired or existing chairs to to gain that extra promotional opportunity.
While they are a reusable item, at a few dollars piece, they are cost effective enough to switch them out from trade show to trade show.
For more marketing insight from Matthew check out his blog – www.matthewbywater.com