Monthly Archives: January 2014

How to be known for Safety

Marketing messages work best when they work on the subconscious of the recipient. This is because the recipient has a feeling of self discovery which creates ownership of the message.

Promotional LED Light Cap

LED Light Cap

One way to use this little gem is to use promotional products that send an underlying message. We usually find this works best when the branding message is with no mention of the capabilities of the promotional product.

promotional hi vis wrist band

Hi Vis Wrist Band

An example here is to use personal safety products like Hi Vis Wristbands for runners, LED lights that clip onto backpacks and bicycles. You brand is exposed to your customer with a product that protects them – now that’s a great place to be.

Click here for more Hi-Vis Products

 

 

Matthew Bywater
Marketing Strategist

For more marketing insight from Matthew check out his blog – www.matthewbywater.com

How to Promote a product with Multiple Uses

When promoting a product with multiple uses it makes sense to use a multi-use promotional product. This creates a subconscious correlation in the customers mind, the messages seems congruent, it seems smart.

There are many promotional product options for this including stylus pens, stylus USB flash drives, fitness bottles dumbbells through to caps with built in LED lights.

 

Plastic Dumbell Sports Bottle w/Screw Top Lid - 650mL, The Mini Martello Key Chain, Santa Fe Stylus Ballpoint Pen

Promotional Products with Multiple Uses

 

Matthew Bywater
Marketing Strategist

For more marketing insight from Matthew check out his blog – www.matthewbywater.com

When J.I.T. is D.O.A.

You will often here one of our promotional product consultant’s ask to see your marketing calendar. We do this as it allows us enough time to create great promotional ideas, present various options and generally get the best pricing for you.

There is another reason though. Since the Global Financial Crisis, along with better efficiency getting products out of China, a lot of companies have drastically reduced their holding stocks in Australia. This means, for larger runs with short lead times, we often can not get the stock required.

Freight for promotional products

4Promote on-time-delivery

So, if you want the greatest promotional ideas, best pricing, on-time delivery in full, then talk to one of our promotional products consultants today. Need assistance with creating a marketing calendar? We are happy to help. Contact Us.

 

Matthew Bywater
Marketing Strategist

For more marketing insight from Matthew check out his blog – www.matthewbywater.com

What are Texting Gloves?

You may have seen Texting Gloves in retail shops and wondered what they are for?

Most smartphones and tablets have what is called Capacity Touch, the screen registers movements by picking up fluctuations in the screens electrical fields. Our fingers work well on these types of screens as they give off electrical impulses, cover those fingers with a non conductive glove and the screen will no longer react.

promotional texting glove

Texting Glove

Texting Gloves and Conductive Stylus’s work by using a conductive material that interact with the smartphone/tablet screen.

Both of these items are available as a promotional product, which make a stylish and functional item for your customer.

Promotional Stylus Pen with Light

Flashlight Ballpoint Pen / Stylus

You can find more Promotional I.T. Products here.

 

Matthew Bywater
Marketing Strategist
For more marketing insight from Matthew check out his blog – www.matthewbywater.com

Better Results with Industry Themes

Whatever industry you are in, using promotional products with relevance to that industry will gain further traction and credibility as it shows an understanding of the customer.

promotional products industry themes

Industry Themes

For this reason we have set up new section called Industry Themes which gives you quick view of the promotional products that suit your industry. These themes are continually updated as new promotional products become available so be sure to check into them regularly.

Click here for more information on Industry Themes

 

Matthew Bywater
Marketing Strategist

For more marketing insight from Matthew check out his blog – www.matthewbywater.com