Promoting to the Hood

Traditionally hoodies were used in the promotional products industry predominately as sports uniforms or for schools.

However that has changed in recent times; not only with the general trend in more casual dress in the broader community; but also due to the cooler styles and branding options available.

Materials have changed from basic cotton to include cool dry (moisture wicking types), cotton/polyester mixes, soft shell, nylon ripstop and even some that are more like a light weight jacket.

With 4-5 weeks notice we can also produce a fully custom branded hoodie!

Custom Branded Hoodie

Custom Branded Hoodie

For more hoodie options click here

Cell more Through Customisation

Regular customers of 4Promote know we like to recommend customisation for your promotional products. It is a great way to stand out from the crowd and display an innovative image to your brand.

When we come across great idea’s from whomever and wherever we like to share them. While some say imitation is the greatest form of flattery, we do recommend to use these ideas as catalyst rather than be a straight out copy-cat.

This idea from the South African Mobile Phone Company, Cell C, is not only practical for their clients but also is  in sync with their product offering. A book of ideas on how to save energy and live a greener lifestyle with a built in solar power battery charger.


Apart from a book of tips on how to be more efficient, this idea could be used for a diary, work diary, daily planner, daily task manual etc.


Matthew Bywater
Marketing Strategist
For more marketing insight from Matthew check out his blog -

Reducing Waste can be a Shoe-In

Of the 3 R’s of recycling (Reduce, Reuse, Recycle), Reduce is perhaps the most powerful R as it means unnecessary items are not produced in the first place therefore negating or limiting the need for the other 2.

Puma’s answer to this was the Clever Little Bag which uses 65% less cardboard and has no laminated printing or tissue paper. It also weighs less and takes up less space than a traditional shoe box which means shipping costs are reduced.


The Clever Little Bag also becomes a carry bag which negates the need for a shopping bag along with making a convenient promotional item. Promotional items with the greatest practical use will return the greatest cost per impression.


Matthew Bywater
Marketing Strategist
For more marketing insight from Matthew check out his blog -

Bottle up for a World Cup

Bottle-up-for-a-World-Cup-BlogFor the 200 FIFA World Cup of the Brazilian soccer team uniform was made of recycled plastic bottles – about 8 bottles per jersey. The plastic bottles retrieved from landfills in Japan and Taiwan. After being melted down they were turned into yarn to produce the materials.

By using recycled PET bottles, Nike reduced their energy consumption by over 30% compared to normal polyester. They also saved over 13 millions bottles from going to landfill.

This same process is available in Australia to the promotional products industry. Pictured here are promotional polo shirts and caps which are made of 100% RPET recycled material. These promotional items also come with a swing tag proclaiming the environmental benefits of this material so you can subtly boast your green credentials.

                         4Promote-Promotional-Products-Bottle-up-for-a-World-Cup-Blog-Corbel-Polo                              4Promote-Promotional-Products-Bottle-up-for-a-World-Cup-Blog-PET-Cotton-Sandwich-Cap

                                   Corbel Polo                                       PET/Cotton Sandwich Cap

Matthew Bywater
Marketing Strategist
For more marketing insight from Matthew check out his blog -

Paddle Up Your Promotion

Following on from the previous blog on beer growlers, here is another promotional product idea for the dedicated beer lover. Great for beer parties and corporate events the beer paddle makes for a great conversation creator. Talking about the Hoppiness or comparing a lager to a Pilsner sure beats that awkward intro of talking about the weather.

4Promote-Promotional-Products-Paddle-Up-Your-Promo-Blog-Beer Paddle Tasting Tray

This beer paddle picture is made of Acacia wood and comes with 4 mini beer glasses. A great to subtly promote your brand in a fun atmosphere.


Beyond Stubby Coolers – Growlers

Stubby Coolers have long been a promotional product favourite due to their cost effectiveness and broad spectrum appeal. Now there are options for the keen beer lover. Beer Growler’s have been growing in popularity over recent years and are now available from the promotional products industry to promote your brand.

4Promote-Promotional-Products-Blog-1.8-Litre-Beer-Growler1.8 Litre Beer Growler

These 1.8 Litre Growlers are made of food grade 18/8 stainless steel and an attached swing top which offers long-lasting freshness and ensures you’re giving your beer the tender loving care it deserves.

This is an ideal gift any beer lover would appreciate.


Fishing for Clients?

While there are many ways to promote your brand to your customers; one of the best is to be associated with them while they are having fun. Once you know the demographics of your customer base it should be easy to isolate the type of things they do for fun.

4Promote-Promotional-Products-Blog-Fishing-for-Clients-Fishing-Polo            4Promote-Promotional-Products-Blog-Fishing-for-Clients-Fishing-Polo-3            4Promote-Promotional-Products-Blog-Fishing-for-Clients-Fishing-Polo-2

If you look at certain industries, typically “blokey” ones like Mining, Agriculture and many trades; you will find that fishing is a popular pastime amongst your clients. Fishing trips have always been a popular client appreciation event, by using branded promotional products like the ones pictured in this blog you create a team like atmosphere and deliver a long lasting promotion for your brand.

4Promote-Promotional-Products-Blog-Fishing-for-Clients-Fishing-Cap            4Promote-Promotional-Products-Blog-Fishing-for-Clients-Fishing-Cap-2            4Promote-Promotional-Products-Blog-Fishing-for-Clients-Fishing-Cap-3


Matthew Bywater
Marketing Strategist
For more marketing insight from Matthew check out his blog -

Customise Your Cap!

With caps being one of the most popular promotional item giveaways – you want to make sure that your cap stands out from the rest.

With so many options for decoration you can make sure your cap looks as good as any retail brand out there!

At 4Promote, we can help turn your ideas into a unique customised design. Choose your design and material, colour theme and decoration – easy as 1, 2, 3!
4Promote-Decorated-Cap          4Promote-Sublimated-Cap-2             4Promote-Customised-Visor-Cap

Your customisation options are:
Structured or Unstructured, ie. floppy style in the crown or stiff

Your options are a choice of Cotton, Twill, Microfiber, Mesh, Polyester

Custom the Panels, Peak and Trims
Decoration type – embroidery, print, rubber badge, embossing, sublimation or a combination

Under Peak – customise seams colour, plain or printed
Closure Options – Velcro, slide buckle, metal buckle, fitted etc.

Eyelets – match or contrast
Button – cloth or metal, plain, printed, contrasting
Seam stitching – match or contrast
Sweatband options – choose colour, plain or printed
Click on the images to view the Diagram

Exmaples-of customised-parts


Hi Vis Bags – Be Seen and Be Safe

Did you know?????


What is High Visibility Clothing?

High Visibility clothing is made of a fluorescent and reflective material intended to ensure that the garment’s wearer can be easily seen by other people and stand out from any background – whether day or night, dusk or dawn, cloudy or sunny, inside or out.

High Visibility products are always associated with workers where visibility is key for their safety. Also practical for commuting to/from work or any environment where one needs to increase visibility to minimise accidents.

High Visibility products come in different sizes and shapes, from shoes to clothing and accessories such as bags, belts, caps etc.

New to the 4Promote range of high visibility workwear are the Hi-Vis backpacks and bags.

Heavy duty material, reflective tape, padded support backing system and shoulder straps, various pockets and hideaway storage areas, these bags are sure to stand out and complete the Hi-Vis workwear wardrobe.

Designed for toughness!








Contact us for pricing and branding options to suit your needs.  While you’re at it – check out our range of Hi-Vis clothing.

Chipolo – Don’t lose a Thing with this Bluetooth Item Finder

Misplaced your keys? Your wallet? If you’re the type of person who constantly searches for your lost things every day, then the Chipolo is perfect for you!

Chipolo is a small, colourful Bluetooth-enabled device that easily attaches to your valuable items. It uses Bluetooth 4.0 and it acts like a simple tracker. Just download the app from the App Store or Google Play, connect your device to one or more Chipolo trackers and you’re good to go. Chipolo isn’t just portable, it’s wearable, too. Clip it to your home or car keys, wallet, backpack, cat, dog or anything that is valuable to you.


  • Chipolo has a range of about 60 meters (200 feet), and it remembers its last location even when out of range.
  • FREE iOS and Android application.
  • Works with Bluetooth 4.0.
  • Battery can be replaced. CR2025. Lasts up to 6 months (also comes with one replacement).
  • Choose from these colours: Jet Black, Deep Sky Blue, Lime Green, Sunset Orange, Bubble Gum Pink, Sapphire Purple, Cherry Red, Arctic White or Sunflower Yellow.

Ring your items

Ring your lost keys or wallet just like you’d call a lost phone. The Chipolo will play a loud tune so you can easily hear within the 200-foot Bluetooth range. Chipolo sounds like no other item finder you’ve ever heard.

Can’t find your phone?

Find your phone. Near or Far. Shake any one of your Chipolos to make your lost phone ring—even if it’s on silent. If you lost your phone far away, finding it is still easy. Log into the website app to see its last known location, to make it ring, or to send a lock-screen message to the friendly folks who might find it.

See what you’re missing.

When your item is left behind, you will receive a notification and the Chipolo app automatically records the last time and place it saw your item. So, if you left it somewhere, you know where to look first.


And what’s more exciting about the Chipolo – you can do a full colour print of your business logo as a reminder to your clients – how valuable you are to them next time they are having a “I CAN’T FIND IT ANYWHERE” type of day!