Candles – Light Up your next Promo

Promotional Candles make for a great year-round promotion. Promotional Soy Wax Candles are a must-have item to promote relaxation. Soy wax is completely biodegradable and burns clean with no black smoke or soot. Soy wax also has longer burn time than other candles.

By choosing the scented version of the candles you also get to tap into one of our strongest senses – smell. Sight, smell and physical touch, that’s 3 senses working with your brand! They are an ideal way of associating your brand with a warm and fragrant image.

Promotional candles are an effective promotional item in most industries. They work particularly well in the healthcare and real estate sectors or any sector that services residences like; plumbing, electrical, lawn mowing, handyman and pest control operators.

Promo-Candles-Scented-Soy

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Mailable Promo’s

In a recent blog we illustrated how direct mail is still getting a good return on investment versus or in combination with electronic mail. To get even greater effect from direct mail, make it lumpy.

This has the advantages of -

  • Makes the mailer stand out
  • The package is intriguing
  • As it feels bulky it is irresistible to open – 100% open rate is just about guaranteed
  • Rewards to customer for opening and reading your mailer
  • Your message on the promo product will most likely last a lot longer than the mailer will

There are many options for mailable promo items. With enough ideation time allowed; the promo product can do more than bring awareness, it can reinforce the promotional message. An example is sunscreen sachets which highlights the onset of summer, may work well for vacation based businesses.

Also, think beyond just the marketing of a product. How can you use mailable items to encourage as a meeting, promote an offer, increase traffic at a trade show? Here are a few ideas -

  • Send a teaser item
  • Wine Stopper, with an offer of a bottle of Dom Perignon champagne
  • Microfiber sunglass pouch with a sales incentive offer of Maui Jim’s, Oakley’s, Bolle etc.
  • Mini football with a sales incentive offer of finals tickets

The teaser will hang around longer than your mailing piece increasing the likelihood that the client will take up your offer.

Car-Air-Freshner-Promo-Item

Mailable Items are chosen to be small and robust enough to mail; and cost effective enough to be broadly distributed. Many mailable promotional items are small and light enough to go in a standard DL envelope; keeping the mailing costs down. This lowers the cost of acquisition.

Matthew Bywater

Marketing Strategist
For more marketing insight from Matthew check out his blog -
www.matthewbywater.com

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A Promo with More Frixon

Pens have been a staple of the promotional products industry for decades. A PPAI study found that on average promotional pens are kept for 5.3 months – not bad for an advertisement that can cost less than a dollar.Frixion-Clicker-White-Pen-Side-prom_pen

The Frixon pens from Pilot are a great addition to the promotional pen range. They allow the user to erase what is written simply by using the tip of the pen. This not only has great practical use, it can make for some great puns, bylines and similes.

promo_pen_frixon_with_card

Details

  • Unique thermo-sensitive gel ink formula disappears when erased using the special tip
  • Re-writable: erase and re-write repeatedly without damaging documents. No wear or tear!

promo_pen_frixon_how

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Chill your next Promotion

As marketers we are always looking for new ways to position our brands in an engaging way. Custom branded bar fridges offer brands this. Perfect for the home, man-cave, office or workshed, they are a long lasting promotion.

promo_fridge_custom_brandedpromo_fridge_large_custom_branded

Various shapes and sizes are available with add ons like LED lights. One option that really stands out is the LCD Translucent TV fridge. This version allows 3G and 4G connectivity so you can control your content remotely. You can not only run videos and live feeds; you can update them across the country all at once.

promo_fridge_lcd_tv_custom_branded

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Promote with Zen

These Zen tumblers are great multipurpose promotional mugs. Made of double-walled promo_mug_vacuum_bpa-freefood-grade stainless steel; vacuum insulated; gives them maximum temperature control. They can hold ice for up to 24 hours! They also keep hot drinks HOT; for many hours.

They can be used for coffee, tea, cocktail and wine; making them a truly versatile promotional mug. They come packaged in decorative individual boxes giving them a fresh retail look for high perceived value.

promo_mug_box_hydro_mug

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Izod Golf Brand now Available to the Promotions Industry

New to the promotional products industry in Australia is the Izod sports polo’s. Made famous through the golfing world, this athletic range adds a new dimension to promotional apparel.

Izod-Mens-Polo

The IZOD performance poly pique polo will keep you cool and dry at all times.  In addition, it is UV protected and antibacterial. They have a snap placket closure and ribbed knit collar.  The IZOD logo is on the right sleeve on most the polo’s available.

Izod-Womens-Polo

Izod joins a growing list of retail brands available to co-brand with your logo, including Nike, Puma, Adidas and Stormtech. Styles are available in Male and Female cuts.

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Get Physical; Get Results

In the digital age where we are all overloaded with emails, EDM’s (electronic direct mail), Spam, Pop-Up ads etc; it is harder and harder to get your marketing message read. So how

Lumpy Mail Works

Lumpy Mail Works

can we differentiate our marketing message to ensure it gets read?

Time to get physical. We live in a real world, with real senses. Direct Mail has always had a good success rate for sales conversions. This infographic brilliantly lays out the benefits of direct mail replacing or included in an email campaign.

Seth Godin’s book The Free Prize Inside reminds us all of the childhood fun of receiving a prize (toy) in cereal boxes growing up. The anticipation of gaining the toy leads to great excitement, this feeling ie further enhanced the gift comes unannounced.

This is where “Lumpy Mail” comes in. This is where we include a promotional product with the direct mail piece (hence the lumpy mail name). This adds not only the benefits of the tactile nature of a promotional product to your message, but it also rewards your customer for reading your marketing message.

Lumpy mail gets noticed, think of the physical mail that comes across your desk. The one that stands out is the one that is obviously not a bill and is of irregular shape. Plus even if your flyer/brochure makes it way into the “round filing cabinet”; the promo item will be kept for weeks, months or even years.

Mailable Items are chosen to be small and robust enough to mail, and cost-effective enough to be broadly distributed. Many mailable promotional items are small and light enough to go in a standard DL envelope; keeping the mailing costs down. This lowers the cost of acquisition.

Matthew Bywater

Marketing Strategist
For more marketing insight from Matthew check out his blog -
www.matthewbywater.com

 

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Light Up your Winter Promo with this LED Beanie

Don’t underestimate this beanie. It comes with an LED light that’s perfect for a late night run or when exploring the woods at night. Winter weather not only means the cold has hit, so has the shorter sunlit hours of the day.

promo_beanie_led

This beanie not makes for great promotional headwear as it not only keeps your clients warm; the utility value of the flashlight increases its value due to its practical use.

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Beat out a Promo with the Bluetooth Beanie

This wireless Bluetooth enabled Beanie allows the wearer to listen to their favourite tunes while never missing a phone call. The speakers are waterproof.

promo_bluetooth_beanie

The Bluetooth Beanie makes for a great winter promo; it works not only for great brand awareness but is of high enough value to be used as a gift for purchase.

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Going Wireless

These new wireless stereo earphones make for a great promotional product for all ages. Handy for use during a workout, at the office or just pumping out some tunes. They make a great gift or sales incentive.

They combine the latest in sound technology by providing true stereo sound without the need for a cable connection. These Bluetooth enable earphones offer the user individual left and right channels than can work as a pair or separately with any Bluetooth device. Leave your paired device out of sight up to 10 metres away and enjoy the true wireless stereo sound for up to 5 hours.

These earphones are recharged in their own robust storage case and include a micro USB charge cable and user manual.

The earphones come in white, black, gold, red and pink. Your logo can be printed on the case and each earphone.

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