Jute Promo Bag That Plants Trees

Environmentally friendly Promotional Bags have been a big winner as a promotional item for a number of years now. These new Jute promo bags made from vegetable fibres that are biodegradable come as a great alternative to plastic bags.

Every purchase of these bags also fund a pilot program that is dedicated to replanting degraded land right here in Australia. Conducted through the Carbon Neutral Charitable Fund, since 2001 there has been over 5 million trees planted!!!

Each Reforest Tote Bag has a recycled cardboard tag attached to the strap alerting the recipient that one or more trees has been planted in connection with the production of the bags.

You can view the number of trees planted, location and dates for the entire Carbon Neutral Charitable Fund program by clicking here.

promo_mascot_4promote

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A Pen is just not a pen!

Nowadays the ole’ pen is not just a pen!

With technology quickly overtaking the role of hand written communication, the pen’s versatility has had to evolve.

Over time it has developed enhancements to be just not a writing instrument – it’s become a tool with the introduction of a stylus, it can carry data around with you on an included USB, through a banner pen it can communicate a detailed message. There are torch pens, tri-colour pens, pen & pencil pens, “leveller” pens, some have a small torch on the end for when you really want to write in the dead of night and there is a pen that has small flag notes included, for when you really want to write yourself a reminder and can’t find that bit of paper!

New to the market is the Shining Illuminated Stylus Pen which will light up your logo for dramatic impression. With twist tip action this pen will shine through your hands with the push of the stylus for illumination.

Shining Illuminated Stylus Pen

The good ole’ pen – keeps shining through! Still a huge favourite and bestseller for promotional products – an easy leave behind, always used!

Kylie Petteit
Promotions Consultant

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Are your Clients Seen in Athleisure Wear

In recent times we have seen a fashion trend with people wearing their gym gear well beyond going to and from the gym. The sporty come stylish look, along with the comfortable nature of the materials, have seen this sector grow to annually to over $80B USD market globally. It’s also the fastest growing category in the apparel sector.

The term Athleisure comes from the combination of the words athletic and leisure. The materials are often the latest in cotton, spandex, sweat-wicking, breathable and stretching fibres.

The promotional products industry has always had a good range of sportswear, but in recent years the range has grown to include some of the latest trends in athleisure. Custom branded, athleisure makes for a good promotional item that your clients will love to wear, this all makes for a good cost per impression for your marketing dollars.

Matthew Bywater

Marketing Strategist
For more marketing insight from Matthew check out his blog -
www.matthewbywater.com

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PARKER & WATERMAN PEN specials

Need a great idea for your client’s next promotional campaign? Look no further than the Parker and Waterman Pens!

Parker and Waterman pens are not only a household name, they are iconic! There would be very few people in Australia that did not own a Parker or Waterman pen at sometime in their life, and often when they did, it came as a gift; long treasured and often personalised by loved ones or by an employer, or an account that valued the relationship.

This makes PARKER AND WATERMAN PENS the perfect promotional gift!

Why?

Simple… because Promotional Products are all about ROI… or return on investment! And a gift that will be loved, treasured and most importantly, used as much as a Parker or Waterman Pen, will provide the kind of ROI your customers are looking for; brands that speak to integrity and prestige… refills that last for kilometres, or years of writing, and designs that reflect decades of European refinement.

Parker-and-Waterman-PenPARKER AND WATERMAN PENS… ALWAYS A GREAT IDEA!!!
Parker-and-Waterman-Pen-2

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It’s Time to Start thinking “Christmas”!!!

We all know that during the countdown to the end of the year, the weeks really do fly by. To avoid the “Christmas Rush” it is better to plan ahead of the holiday season to meet your deadlines or have your giveaways delivered on time.

One of the biggest aspects of holiday season planning will be to boost the message of your Marketing Campaign — what to offer, how much will it cost and when to offer it.

Create a marketing plan, sketch out your holiday marketing goals, areas of emphasis, a rough budget and prioritise customer delight but still in line with your brand message. If you want to drive your promotions this holiday season, position your products as a lifestyle choice. This strategy empowers the consumer to be part of an ideal (e.g. fitness, adrenaline junky, luxury and etc.). By human nature, we want to join these types of lifestyles. Therefore, the consumer mindset changes and are eager to embrace a lifestyle as they select your product over the competition.

Take Christmas to the next level with our fully customised advent calendars to promote your business during the Festive Season this year.

When you celebrate holidays early, you get a chance to have fun with your customers, outshine the competition, and dramatically increase sales.

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Sock it to ‘em

Digital technology has revolutionised many industries and the promotional products industry is no different. Digital printing has allowed for greater flexibility by reducing the cost of printing in multiple colours, allows full colour printing, allows for gradients in logos and covers larger or complete area’s without being expensive.

While caps, polos and jackets have always been popular promotional items (and can all be digitally printed), socks have been an underused promotional item. With digital printing and the low quantities required (as low as 25) promotional socks are starting to take off.

They also make an ideal item for industry or product puns.

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Give your clients a Sweet Break

Ever struggle to get your message read when mailing clients? One of the major obstacles is the immense load of information that passes across your customer’s desk on a daily basis.

In the promotional products industry we have loads of ways of helping to interact with your client to get them to stop and give your marketing message some attention.

One sweet (pun intended) way of doing it is with confectionery, this little promo pictured here Promo Confectionery Kit Kat Promo Confectionery Kit Kat is a great way of delivering your message while encouraging your client to take a break. Millions of advertising dollars spent by Nestle has helped with the “Have a break, have a Kit Kat” theme – why not take advantage of it.

Madison_talking_promo's

 

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When Hackers Outdo your Promo Marketing

In a recent visit to the dentist I happened to notice this doorstopper (pictured). Straight away I thought what a great little idea by Colgate. It has some of the great hallmarks of a great promo item -

  1. It took me by surprise as it was
    1. out of place
    2. humorous
  2. Dentist would love it as it focuses in on their vocation
  3. Location – what better place to subtly remind your clients of your brand than the place they go for checkups or worse!!

It was only when I looked closer at the item that I realised it was misspelt (Goldgate or Colgate). I did a quick search and could not find that Colgate had had originally instigated this, so I assume it was hacked. What an opportunity for a good lighthearted promo!

With the low cost of polyurethane, BS and PVC plastic moulds, creating a custom promotional item is only one good idea away.

Matthew Bywater

Marketing Strategist
For more marketing insight from Matthew check out his blog -
www.matthewbywater.com

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Charge Up your Clients

Some of our best marketing happens when we help out a client. This is because it is about them not us. With smartphone usage reaching 84% penetration in Australia, this has become an attractive area to locate your advertising.

Promotional Mini Emergency Power Bank

Promotional Mini Emergency Power Bank

There are many options to use promotional products on and around smartphones from branded cases, earphones, wallet attachments etc. But to solve a real pain point of every smartphone user is a real plus – battery running low. Carrying around a charge plug & cable or even a power-bank is not always convenient.

However this Mini Emergency Power Bank is small enough to fit in most jean coin pockets and weighs just 32.5 grams. It can charge a smartphone up to 50% capacity.

Matthew Bywater
Marketing Strategist
For more marketing insight from Matthew check out his blog -
www.matthewbywater.com

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Bag Rules for Stadiums could be Clear

Security at stadiums for sporting and entertainment are becoming ever more restrictive. In a lot of NFL stadiums in the US bags are not permitted full stop. The same may soon apply here in Australia.

One option that the MCG and other Melbourne stadiums are assessing is “a clear bag policy”. This would allow security to quickly assess the contents for allowing not only quicker but also safer processing.

We have a range of clear PVC totes which are perfect for sporting events, concerts, picnics and more. They also make for great puns for tagline for products that have a “clear” message.

Matthew Bywater
Marketing Strategist
For more marketing insight from Matthew check out his blog - www.matthewbywater.com

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