In a recent visit to the dentist I happened to notice this doorstopper (pictured). Straight away I thought what a great little idea by Colgate. It has some of the great hallmarks of a great promo item -
- It took me by surprise as it was
- out of place
- Dentist would love it as it focuses in on their vocation
- Location – what better place to subtly remind your clients of your brand than the place they go for checkups or worse!!
It was only when I looked closer at the item that I realised it was misspelt (Goldgate or Colgate). I did a quick search and could not find that Colgate had had originally instigated this, so I assume it was hacked. What an opportunity for a good lighthearted promo!
With the low cost of polyurethane, BS and PVC plastic moulds, creating a custom promotional item is only one good idea away.
For more marketing insight from Matthew check out his blog -