4Promote’s School & University Product Guide

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4Promote-School-and-University-Product-Guide

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Your Brand doesn’t Need a Holiday

Just because summer holidays are fast approaching; it doesn’t mean your brand needs to take a vacation. One of the great benefits of promotional products is that they can work 24/7, all year round  for you. Even better if you clients get to associate a relaxing and fun time with your brand.

Summer holidays in Australia often involve lots of sun and water. Here is just a few cool summer promotional products that fit this scenario and offer your clients something a little extra.

Promotional Waterproof BagWaterproof Bag – ideal for the beach, boating, water sports or anywhere near water as the contents will remain completely dry.

Promotional SunglassesFolding Sunglasses – protection and convenience in one product, and everyone is always scrambling for another pair of sunglasses.

Promotional Nautical CoolerNautical Cooler – what makes this cooler unique to most promotional coolers on the market is that the zippers are non-corrosive making it an ideal promotional item for activities near saltwater like for  boaters and beach goers.  Also the extra thick thermal insulated main cooler compartment keeps items cool for up to 2 days. This cooler is made of 210D polyester with latex rubber backing and PEVA lining, which means it does not leak.

So, keep your brand working, even when your are not.

Your brand does not need a holiday

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Need Special Op’s for your next Promo?

Check out these caps from the retail quality brand Decky. While the Camo look is not for everyone it can certainly enhance a theme for team building events, boot camps, fitness trainers or even just for that rugged outdoor look.

With their varied print they also hide the dirt well, which means the cap will be worn for a longer period of time. That all equals a better cost per impression for your marketing dollar.

promo_mascot_4promote_madison

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Jute Promo Bag That Plants Trees

Environmentally friendly Promotional Bags have been a big winner as a promotional item for a number of years now. These new Jute promo bags made from vegetable fibres that are biodegradable come as a great alternative to plastic bags.

Every purchase of these bags also fund a pilot program that is dedicated to replanting degraded land right here in Australia. Conducted through the Carbon Neutral Charitable Fund, since 2001 there has been over 5 million trees planted!!!

Each Reforest Tote Bag has a recycled cardboard tag attached to the strap alerting the recipient that one or more trees has been planted in connection with the production of the bags.

You can view the number of trees planted, location and dates for the entire Carbon Neutral Charitable Fund program by clicking here.

promo_mascot_4promote

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A Pen is just not a pen!

Nowadays the ole’ pen is not just a pen!

With technology quickly overtaking the role of hand written communication, the pen’s versatility has had to evolve.

Over time it has developed enhancements to be just not a writing instrument – it’s become a tool with the introduction of a stylus, it can carry data around with you on an included USB, through a banner pen it can communicate a detailed message. There are torch pens, tri-colour pens, pen & pencil pens, “leveller” pens, some have a small torch on the end for when you really want to write in the dead of night and there is a pen that has small flag notes included, for when you really want to write yourself a reminder and can’t find that bit of paper!

New to the market is the Shining Illuminated Stylus Pen which will light up your logo for dramatic impression. With twist tip action this pen will shine through your hands with the push of the stylus for illumination.

Shining Illuminated Stylus Pen

The good ole’ pen – keeps shining through! Still a huge favourite and bestseller for promotional products – an easy leave behind, always used!

Kylie Petteit
Promotions Consultant

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Are your Clients Seen in Athleisure Wear

In recent times we have seen a fashion trend with people wearing their gym gear well beyond going to and from the gym. The sporty come stylish look, along with the comfortable nature of the materials, have seen this sector grow to annually to over $80B USD market globally. It’s also the fastest growing category in the apparel sector.

The term Athleisure comes from the combination of the words athletic and leisure. The materials are often the latest in cotton, spandex, sweat-wicking, breathable and stretching fibres.

The promotional products industry has always had a good range of sportswear, but in recent years the range has grown to include some of the latest trends in athleisure. Custom branded, athleisure makes for a good promotional item that your clients will love to wear, this all makes for a good cost per impression for your marketing dollars.

Matthew Bywater

Marketing Strategist
For more marketing insight from Matthew check out his blog -
www.matthewbywater.com

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PARKER & WATERMAN PEN specials

Need a great idea for your client’s next promotional campaign? Look no further than the Parker and Waterman Pens!

Parker and Waterman pens are not only a household name, they are iconic! There would be very few people in Australia that did not own a Parker or Waterman pen at sometime in their life, and often when they did, it came as a gift; long treasured and often personalised by loved ones or by an employer, or an account that valued the relationship.

This makes PARKER AND WATERMAN PENS the perfect promotional gift!

Why?

Simple… because Promotional Products are all about ROI… or return on investment! And a gift that will be loved, treasured and most importantly, used as much as a Parker or Waterman Pen, will provide the kind of ROI your customers are looking for; brands that speak to integrity and prestige… refills that last for kilometres, or years of writing, and designs that reflect decades of European refinement.

Parker-and-Waterman-PenPARKER AND WATERMAN PENS… ALWAYS A GREAT IDEA!!!
Parker-and-Waterman-Pen-2

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It’s Time to Start thinking “Christmas”!!!

We all know that during the countdown to the end of the year, the weeks really do fly by. To avoid the “Christmas Rush” it is better to plan ahead of the holiday season to meet your deadlines or have your giveaways delivered on time.

One of the biggest aspects of holiday season planning will be to boost the message of your Marketing Campaign — what to offer, how much will it cost and when to offer it.

Create a marketing plan, sketch out your holiday marketing goals, areas of emphasis, a rough budget and prioritise customer delight but still in line with your brand message. If you want to drive your promotions this holiday season, position your products as a lifestyle choice. This strategy empowers the consumer to be part of an ideal (e.g. fitness, adrenaline junky, luxury and etc.). By human nature, we want to join these types of lifestyles. Therefore, the consumer mindset changes and are eager to embrace a lifestyle as they select your product over the competition.

Take Christmas to the next level with our fully customised advent calendars to promote your business during the Festive Season this year.

When you celebrate holidays early, you get a chance to have fun with your customers, outshine the competition, and dramatically increase sales.

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Sock it to ‘em

Digital technology has revolutionised many industries and the promotional products industry is no different. Digital printing has allowed for greater flexibility by reducing the cost of printing in multiple colours, allows full colour printing, allows for gradients in logos and covers larger or complete area’s without being expensive.

While caps, polos and jackets have always been popular promotional items (and can all be digitally printed), socks have been an underused promotional item. With digital printing and the low quantities required (as low as 25) promotional socks are starting to take off.

They also make an ideal item for industry or product puns.

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Give your clients a Sweet Break

Ever struggle to get your message read when mailing clients? One of the major obstacles is the immense load of information that passes across your customer’s desk on a daily basis.

In the promotional products industry we have loads of ways of helping to interact with your client to get them to stop and give your marketing message some attention.

One sweet (pun intended) way of doing it is with confectionery, this little promo pictured here Promo Confectionery Kit Kat Promo Confectionery Kit Kat is a great way of delivering your message while encouraging your client to take a break. Millions of advertising dollars spent by Nestle has helped with the “Have a break, have a Kit Kat” theme – why not take advantage of it.

Madison_talking_promo's

 

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